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So, any reaction to that AAFP/Coca-Cola deal?
The Skeptical OB says Family docs: Have a Coke and a bribe!
The Radical Clarity Group says In one stroke, AAFP has indicated that it can be bought.
The Newbie Vegetarian likens the deal to the sale of the AAFP’s soul.
On a practical level, the money the AAFP will get from the Coca-Cola Company will doubtless be put to good use. The question is how much ire from the Academy’s membership and how much lost credibility with the public is the organization willing to accept?
UPDATE: Marion Nestle at Food Politics says This partnership places the AAFP in embarrassing conflict of interest. Julie Deardorff at Julie’s Health Club says the venture will—and should—undermine the credibility of the AAFP, one of the leading family doctor groups in the U.S.
UPDATE II: From the Later On blog: Oh, Jesus! This is just pathetic.
UPDATE III: Ken Terry at BNET: [A]t the end of the day, corporations do not spend money on “educational materials” unless it somehow promotes their products. And I am not sure that the AAFP is doing people any favor by telling them it’s ok to consume soft drinks that have no nutritional value but can make them fatter–and therefore, more subject to a host of chronic diseases.
Blogger Lauren Melissa says the AAFP has sold their soul. Adds Melissa: Pardon my language, but what the shit?!
UPDATE IV: Katherine Hobson at U.S. News & World Report has picked on the story. Some interesting comments. too.
UPDATE V: Several [AAFP] members spoke [at a recent town hall meeting] of their concerns about the AAFP partnering with a company whose products have been linked to increased obesity, especially in children.
From the What Were They Thinking? Department:
The AAFP today announced a corporate partnership with The Coca-Cola Co., in which the beverage giant will provide a grant for the Academy to develop consumer education content related to beverages and sweeteners for the AAFP’s award-winning consumer health and wellness Web site, FamilyDoctor.org.
Yeah. This was a good idea. All will go well with this. I mean, no AAFP member backlash or anything. Nope. Clear skies and smooth sailing.
The Australian government has found the solution to fatigued physicians: drink coffee and/or energy drinks.
Hey, it worked in med school.
The swine flu virus that is the cause of so much hysteria concern by the news media is now available as an adorable plush toy.
First it was irate people shouting down the speakers at these town hall meetings. Now there are allegations that some of the people at these meetings are Democrat plants.
An 11 year old girl allegedly chosen at random told President Obama at one such meeting that there were people “outside saying mean things about reforming health care”. The girl’s mother was reportedly an Obama organizer.
And at a Texas town hall meeting attended by Congresswoman Sheila Jackson Lee (D-Tx), a questioner who was purported to be a “pediatric primary care physician” is reportedly a graduate student in social work and an Obama delegate.