I’d like to buy the world a Coke

AAFPCokeSo, any reaction to that AAFP/Coca-Cola deal?

The Skeptical OB says Family docs: Have a Coke and a bribe!

The Radical Clarity Group says In one stroke, AAFP has indicated that it can be bought.

The Newbie Vegetarian likens the deal to the sale of the AAFP’s soul.

On a practical level, the money the AAFP will get from the Coca-Cola Company will doubtless be put to good use.  The question is how much ire from the Academy’s membership and how much lost credibility with the public is the organization willing to accept?

UPDATE: Marion Nestle at Food Politics says This partnership places the AAFP in embarrassing conflict of interest.  Julie Deardorff at Julie’s Health Club says the venture will—and should—undermine the credibility of the AAFP, one of the leading family doctor groups in the U.S.

UPDATE II: From the Later On blog: Oh, Jesus! This is just pathetic.

UPDATE III: Ken Terry at BNET: [A]t the end of the day, corporations do not spend money on “educational materials” unless it somehow promotes their products. And I am not sure that the AAFP is doing people any favor by telling them it’s ok to consume soft drinks that have no nutritional value but can make them fatter–and therefore, more subject to a host of chronic diseases.

Blogger Lauren Melissa says the AAFP has sold their soul.  Adds Melissa: Pardon my language, but what the shit?!

UPDATE IV: Katherine Hobson at U.S. News & World Report has picked on the story.  Some interesting comments. too.

UPDATE V: Several [AAFP] members spoke [at a recent town hall meeting] of their concerns about the AAFP partnering with a company whose products have been linked to increased obesity, especially in children.

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One Response to “I’d like to buy the world a Coke”

  1. Ron Leiker Says:

    This is way over-hyped. Pharmaceutical support, which now seems acceptable, is much more a conflict of interest than Coke.

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